When most people think of life insurance, they picture a simple policy that pays out when they pass away. But what if life insurance could do more than just provide financial security for your loved ones?

That’s where Participating Life Insurance (Par Insurance) comes in. It’s not just about protection—it’s about building wealth, earning potential dividends, and giving you financial flexibility over time. If you’ve ever wondered how some people use life insurance as an investment tool, this is it.

Let’s break it down in a way that actually makes sense.

What Is Participating Life Insurance?

Think of Par Insurance as a two-in-one policy:

1. It provides lifelong coverage, meaning your loved ones will get a payout when you pass away—no matter how long you live.
2. It allows you to earn dividends, which can be used in multiple ways to grow your wealth.

It’s called “participating” because policyholders participate in the insurance company’s profits. The better the company performs, the more you benefit. While dividends aren’t guaranteed, many Canadian insurance companies have a strong track record of paying them out consistently.

How Do Dividends Work?

Let’s say you buy a Participating Life Insurance policy. Over time, your insurance company collects premiums from thousands of policyholders and invests that money. When the company does well, they share some of the profits with you in the form of dividends.

You can use these dividends in a few different ways:

Increase your insurance coverage – Grow your death benefit and cash value over time.
Lower your premiums – Reduce how much you pay for the policy.
Take them as cash – If you want some extra money in your pocket.
Invest them inside the policy – Let them grow tax-sheltered over time.

Who Should Consider Participating Life Insurance?

Par Insurance isn’t for everyone, but if you fall into one of these categories, it might be worth exploring:

Parents or grandparents – Want to leave a strong financial foundation for the next generation? Par Insurance can grow over time and provide a tax-efficient inheritance.

Business owners & incorporated professionals – Need a way to shelter corporate earnings and create liquidity? Par Insurance can act as a tax-efficient asset inside a corporation.

High-income earners – Already maxing out your RRSP and TFSA? Par Insurance offers another way to build wealth tax-efficiently.

People looking for long-term financial security – If you want guaranteed lifetime coverage with the added benefit of cash value growth, this policy might make sense.

A Simple Example

Meet Justin, a 40-year-old business owner. He wants to protect his family, grow his wealth, and have financial flexibility in case he needs extra cash later.

He buys a $500,000 Par Insurance policy and uses his dividends to increase his coverage over time.

• At age 50: His policy has grown to $750,000 in coverage, and the cash value has built up to $150,000, which he can borrow against if needed.
• At age 65: His coverage has grown to $1.2 million, and the cash value has reached $400,000—a significant financial resource.
• At age 90: His family receives over $2 million in tax-free insurance proceeds when he passes away.

Not bad for a life insurance policy, right?

Why Consider Participating Life Insurance?

✔ It’s permanent – Coverage lasts a lifetime, unlike term insurance which expires.
✔ It builds wealth – Your policy grows in value over time.
✔ It’s flexible – You can access cash if needed through policy loans or withdrawals.
✔ It’s tax-efficient – Growth inside the policy is tax-sheltered, and the death benefit is tax-free.

Is Participating Life Insurance Right for You?

If you’re looking for a way to protect your family while growing your wealth, this could be a great addition to your financial plan. The best way to find out? Speak with an advisor who can walk you through the details and help you decide if it fits your needs.

Participating Life Insurance isn’t just about coverage—it’s about making your money work for you while securing your family’s future. Why not explore the possibilities?